Today I saw a billboard about retirement – and it literally made no sense to me. I later had to pull out a calculator to understand the punch line of the ad.
There is an agency that was undoubtedly paid lots to put that billboard concept together. But here’s the thing: Any ad that requires me to use even the slightest math skills while I am driving is no advertisement at all. It’s just a bunch of numbers crowding out a nice photo along my journey. I’m all about emptying my mind when I am driving.